Valentine’s Social Media Campaign

#iheartestuaries (Febuary 12-14, 2018)

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In order to demonstrate support for key federal program that benefit estuaries and to raise awareness among Congress and the Administration, Restore America's Estuaries (RAE), the National Estuarine Research Reserve Association (NERRA), and the Association of National Estuary Programs (ANEP) are joining forces to celebrate Valentine's Day through a 3-day "I Heart Estuaries" campaign.
Many key federal programs, including USFWS Coastal Coastal Program, NOAA's National Estuarine Resesrach Reserve System, Community-Based Restoration Program, and Coastal Resilience Grants, and EPA's National Estuary Program are critical to ensuring we have healthy coastal waters and vibrant coastal communities. 
This Valentine's Day, join us to show Congress and the Administration that there is a LOT of love for estuaries and let's let our leaders know that protecting estuaries means protecting our future.
So how do you get involved?? All you need to do is use the hashtage #iheartestuaries on Facebook, Twitter, and Instagram. You can take a look ar our sample posts below or get creative with your own versions! Tell the world why you love our estuaries and what they mean to you. It is Valentine's Day, after all, so spread the love!
For additional questions and information, you can check our FAQ here.

Sample Tweets:

Estuary regions make up only 13% of the land area in the cont'l US, but are responsible for nearly 50% of the economic output! #iheartestuaries @HouseAppropsGOP @AppropsDems @SenateApprops @SenShelby @SenatorShaheen @CongCulberson @RepJoseSerrano Click to tweet!

Coastal Restoration: Good for the environment, good for the economy #iheartestuaries @SenThadCochran @SenatorLeahy @USRepRodney @NitaLowey Click to tweet!

30 jobs created per $1million invested in habitat restoration #iheartestuaries @HouseAppropsGOP @SenateApprops @SenShelby @CongCulberson Click to tweet!

$1 invested in enviro restoration creates $4 econ value by enhancing tourism/fishing #iheartestuaries @HouseAppropsGOP @AppropsDems @SenateApprops Click to tweet!

$1 invested in enviro restoration avoids $6 of future disaster costs. 2017 was costliest EVER in terms of natural disasters. #iheartestuaries @HouseAppropsGOP @SenateApprops @AppropsDems @SenThadCochran @SenatorLeahy @USRepRodney @NitaLowey Click to tweet!

Habitat restoration creates more than 30 jobs per $1M invested. That’s more than twice as many jobs as oil/gas & transportation combined #iheartestuaries @HouseAppropsGOP @SenateApprops @AppropsDems @SenShelby @SenatorShaheen @CongCulberson @RepJoseSerrano Click to tweet!

More than 600 commercial fish species spend some part of their lives in an estuary. Love to eat oysters? Keep our estuaries healthy! #iheartestuaries @HouseAppropsGOP @SenateApprops @AppropsDems @CongCulberson @RepJoseSerrano @SenShelby @SenatorShaheen Click to tweet!

Our coastal counties provide >50% of our national GDP #iheartestuaries @HouseAppropsGOP @SenateApprops @AppropsDems @NOAAHabitat Click to tweet!

1 out of 6 jobs in America is marine-related #iheartestuaries @HouseAppropsGOP @AppropsDems @SenateApprops @CommerceGov @NOAA Click to tweet!

Estuaries support 2/3 of all commercial seafood #iheartestuaries @CommerceGov @NOAAHabitat @HouseAppropsGOP @AppropsDems @SenateApprops Click to tweet!

Estuaries are a vital part of our natural infrastructure. 22 or the 32 largest cities in the world are located on estuaries! #iheartestuaries @SenateApprops @HouseAppropsGOP @AppropsDems Click to tweet!

Healthy estuaries support a vibrant fishing industry. In 2016, U.S. commercial fishermen landed $5.3 billion worth of fish and shellfish! #iheartestuaries @HouseAppropsGOP @AppropsDems @SenateApprops @CongCulberson @RepJoseSerrano @NOAAFisheries Click to tweet!

Restoring #oysters works! In #MobileBay, AL, an oyster reef restoration prj increased blue crab populations nearly 300%, red drum by more than 100%, spotted seatrout by 90%, & flounder by 80% #iheartestuaries @HouseAppropsGOP @AppropsDems @SenateApprops @RepByrne @NOAAHabitat Click to tweet!

Recreational fishermen depend on healthy estuaries. These anglers took 63 million trips and caught 371 million fish in 2016! #iheartestuaries @HouseAppropsGOP @AppropsDems @SenateApprops @CongCulberson @RepJoseSerrano @SenShelby @SenatorShaheen Click to tweet!

Protecting and restoring habitat for fish also protects and enhances coastal communities’ resilience in the face of extreme weather. It’s a win-win! #iheartestuaries @HouseAppropsGOP @AppropsDems @SenateApprops @CongCulberson @RepJoseSerrano @SenShelby @SenatorShaheen Click to tweet!

Hey @HouseAppropsGOP @AppropsDems @Senate Dems, did you know that coastal wetlands provide storm protection valued at $23.2 billion per year!? Let’s fund the programs that help protect #estuaries! #iheartestuaries Click to tweet!

Thank you to everyone that participated in 2017! 
Because of your efforts, we were able to educate and raise awareness around the cultural, economic, and ecological importance of estuaries around the country. Restore America's Estuaries (RAE), the National Estuarine Research Reserve Association (NERRA), and the Association of National Estuary Programs (ANEP), alongside our many partners and participants, joined forces to make waves and celebrate Valentine's Day through a 3-day "I heart estuaries" campaign.
Thanks to all those who showed their love for estuaries and helped spread the word that protecting estuaries means healthy coastal comunities and economies! Our 2017 #iheartestuaries campaign was a huge success - our message reached 1.2 million users on Facebook, Twitter, and Instagram!! Below are some of the other highlights:
  • There were 686 posts from 291 unique users using the hashtag #iheartestuaries that reached 1,134,616 users resulting in over 2.4 million impressions on Twitter
  • There were 238 posts from 99 unique users on Facebook using the hashtag #iheartestuaries that reached more than 65,000 users
  • There were 61 posts on Instagram reaching 37,231 users


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